Work done: Logo Update, Menu Design, Flyer, Placemat, Various Collateral
Vietnamese Foodies is a new restaurant in Dubai that serves authentic healthy food. Lily, the owner of this restaurant, describes Vietnamese Foodies as relax, casual, health conscious, down to earth, simple and contemporary. Originally a Vietnamese cooking school, Lily wanted to bring Vietnamese cuisine to the hungry people of Dubai. She had an existing logo and wanted to adapt this logo to her restaurant audience.
I took the existing logo and updated the shape and colour. Gone was the swish below the logo and the pink and green colour. Instead, I added a curve to the word “Foodies” and changed the colour of the main logo to a red-orange with the tagline in black. Since no branding existed, I build a mini brand board with red-orange, dark and light greens and tan colours to complement the logo. I also created an illustration of a Vietnamese basil which is an ingredient used in many Vietnamese dishes. Finally, I chose two fonts to use across various marketing collateral. Once the foundation was set, I created the various restaurant collateral which include the dine-in and takeaway menus, placemat, sticker and place card.
To visit Vietnamese Foodies, please go to their website for their locations and opening hours.