Work done: Logo Design, Brand Identity, Business Card, Flyers, Roll Up
Chasing Zest is an inspirational website that was founded by Rachael Bruford in June 2017. This online magazine publishes articles about the outdoors, fitness, travel, nutrition, and wellness, and aims to create a community of like-minded individuals who can help one another and share experiences. Chasing Zest aims to inspire an active, outdoor lifestyle in the Middle East & beyond. We wanted to create an energetic brand that would inspire its readers to lead a more active lifestyle. The United Arab Emirates’ natural landscape inspired the use of blues and orange, while the font embodies the energy of the brand. A secondary logo includes an animated figure comprising of the initials ‘C’ and ‘Z’. Textures of sand, as well as an arabesque design, add to the brand aesthetic.