Work done: Logo Design, Brand Identity, Business Card, Flyers, Roll Up
We wanted to create an energetic brand that would inspire its readers to lead a more active lifestyle. The United Arab Emirates’ natural landscape inspired the use of blues and orange, while the font embodies the energy of the brand. A secondary logo includes an animated figure comprising of the initials ‘C’ and ‘Z’. Textures of sand, as well as an arabesque design, add to the brand aesthetic.