Work done: Brand Strategy, Brand Identity, Bottle Mockup, Note Card & Business Card
Alma Ray is conceptual brand, based in Austin, Texas producing kombucha, hoping to improve the health of like-minded souls. The typography choice for Alma Ray is bold sans serif, modified to reflect the handcrafted and authentic feel of the brand. The icon of the sun is a nod to the ray in Alma Ray and also represents the joy and vivaciousness of the brand. For tone, the photography will showcase the bold and bright nature of the brand with contrasting colours and clear subject matter. The pattern of the sun and tea leaf represent the foundation of the brand and continue the handcrafted feel. Finally, the colour palette of orange, purple and green reflect the boldness of the brand with two neutral and complementary colours.
