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Vietnamese Foodies Restaurant Collateral

Vietnamese Foodies Restaurant Collateral

Work done: Logo Update, Menu Design, Flyer, Placemat, Various Collateral

Vietnamese Foodies is a new restaurant in Dubai that serves authentic healthy food. Lily, the owner of this restaurant, describes Vietnamese Foodies as relax, casual, health conscious, down to earth, simple and contemporary. Originally a Vietnamese cooking school, Lily wanted to bring Vietnamese cuisine to the hungry people of Dubai. She had an existing logo and wanted to adapt this logo to her restaurant audience.
 
I took the existing logo and updated the shape and colour. Gone was the swish below the logo and the pink and green colour. Instead, I added a curve to the word “Foodies” and changed the colour of the main logo to a red-orange with the tagline in black. Since no branding existed,  I build a mini brand board with red-orange, dark and light greens and tan colours to complement the logo. I also created an illustration of a Vietnamese basil which is an ingredient used in many Vietnamese dishes. Finally, I chose two fonts to use across various marketing collateral. Once the foundation was set, I created the various restaurant collateral which include the dine-in and takeaway menus, placemat, sticker and place card.

ticker and place card.

To visit Vietnamese Foodies, please go to their Facebook page for their location and opening hours.

 

Vietnamese Foodies Restaurant Collateral-Designed by Maha Ibrahim | www.mahaibrahim.com

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