Work done: Logo Design, Brand Identity, Branding Guidelines, Business Card, Letterhead and Envelope
Jewels was founded by Julie Hazell, a professional jewellery designer, and manufacturer of gold, platinum, silver, diamonds and precious stones jewellery in the UAE. The company emphasis on quality workmanship influenced the branding.
The clean logo combines a classic font with a loosely based infinity symbol. The colour palette is a distinguished purple, black and white. Julie’s sketching talent was even incorporated in one of the patterns.